Category : Politics

  • Guest author, Tom Johnson, Director of Trajectory Partnership investigates healthy choices and the potential assault on pleasure when state intervention over personal choice goes too far.  Generally, the things that we enjoy are bad for us. Booze, cigarettes, caffeine, sugar and much more – all unhealthy in sufficient…

  • The new United Airlines crisis demonstrates the power of a digital world.  It graphically illustrates that when brands and customer service-driven organisations do something which is evidently wrong, there is no hiding place.  Millions of people get to see it and experience it, writes Mark…

  • Guest author Paul Flatters, managing director of Trajectory Partnership examines the realities of the new polarised politics and the impact on brand values. At Trajectory, we have always produced an annual ‘trends for the year ahead’ client presentation but, in all honesty, we have done…

  • As we race into March, what’s front of mind for the hospitality and leisure industries, it’s clear, are the headwinds in which operators and upstream suppliers are facing into, writes Mark Stretton.   Business rates, the rising cost of employment, cost-of-goods increases and the spectre…