Category : Technology

  • Social media – when executed well – offers a compelling and direct way for companies to tell their story, creating a unique bond with their audience, writes Will Dann. But the need for social content that is eye-catching, on brand and – importantly – engaging…

  • The hospitality industry is having to adapt to changes in technology faster than ever before, with customers demanding more at their fingertips, whilst being less brand-loyal, says guest blogger Melanie Frazer-Reid, Marketing Manager, Startle. What’s more, when visiting a pub, bar, restaurant or hotel, consumers…

  • Facebook is seemingly going back to its roots with its latest News Feed changes. But what do the modifications mean for both brands and publishers, asks Mike Berry. Facebook dropped a new year bombshell when announcing that its News Feed is soon to be further…

  • I admit it, I’m a millennial, and a London-centric one at that. I’m one of the ‘elite’ yet vastly broad group of people that every brand and its mother is currently trying to target, writes Chloe Walden. And, if you believe certain publications that shall…

  • Guest author, Andy Hill, CEO of Startle, a technology company dedicated to helping retail and hospitality brands provide exceptional digital venue experiences, discusses how operators can cut through all the noise to reach the customer. According to Canadian research conducted by Microsoft, in today’s digital…

  • Mobile payment coffee

    “Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re 15 and 35 is new and exciting and revolutionary and you can probably get…