We are living in an age where digital and social media dominates the world of communications. So, do events and face-to-face introductions still hold the same power in PR today as in years gone by, or does a simple press release do the job? asks…
Guest author, James Hacon, development, growth and brand strategist for restaurant and hospitality companies, working as brand strategy director at Thai Leisure Group and a select group of other clients, delves into the key trends from the Global Restaurant Investment Forum. The Global Restaurant Investment…
There’s nothing new about competitions in the service industry. Testing elements of the out-of-home experience, be it the sommelier, the chef, the bartender or the service, a competition is a powerful way to showcase a particular venue, or indeed individual excellence writes Kara Duggan. The…
The new United Airlines crisis demonstrates the power of a digital world. It graphically illustrates that when brands and customer service-driven organisations do something which is evidently wrong, there is no hiding place. Millions of people get to see it and experience it, writes Mark…
The Wynn hotel complex embodies the luxury to be found in the Las Vegas of today. Glamorous, ostentatious and excessive, it graphically illustrates the ambition that abounds in these parts. It reflects a city that delivers on a scale matched by few other international cities…