‘Content marketing’ might not be a phrase to everyone’s liking but, in its simplest form, the strategy of creating high-quality digital content to attract, inform, and engage an audience (while also promoting your brand) is one that can reap rewards alongside traditional PR and marketing…
Occasionally, you get the chance to visit a restaurant that not only meets your expectations, but exceeds them. Geoff Campion was lucky enough to experience this when he visited The Sportsman in Seasalter, Kent. In his latest blog, he explores how the self-proclaimed ‘grotty run-down pub…
Birmingham – once known as the ‘city of a thousand trades’, is now developing a reputation for a city with a booming bar and restaurant scene, writes Will Dann. As I’ve been very fortunate to work in the heart of the city centre, I strongly…
We’ve all had the experience in a pub where we’ve been disappointed with a pint of beer served to us, writes Mike Berry. Whether it’s because the beer is too warm (or too cold), lacking in condition or tastes stale, the knock-on effect is that…
A concept that you can only imagine started life as a spark of imagination in a PR’s brain, ‘national days’ are now readily accepted alongside Mondays and Tuesdays. And everyone loves them, right? Writes Chloe Walden. From Eat What You Want Day, to Hug A…