Monthly Archives: November 2018
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10 takeaways from this year’s CGA Peach 2020 conference
The recent CGA Peach 2020 Conference saw the sector’s most important and influential leaders come together to discuss the big industry issues. CGA’s Peter Martin and Phil Tate offer 10 takeaways from a packed afternoon. 1. It’s a tough market—but there are positive signs Setting…
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From prawn rings to palm oil: Iceland’s purpose-driven campaign
The Iceland Christmas campaign is a wake-up call for communications people, business leaders, and anyone else who is responsible for how their organisations promote themselves and tell their story. Yes, another one, writes Mark Stretton It graphically illustrates how brands and businesses are moving away…
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Restaurant brand bashing misses the point
In a world of clickbait headlines and sensationalised news, it seems for some restaurant critics the way to join in the game is to review mass-market brands. I’m sure their editors love no more than a big high-street name getting slated with the ferocity and…
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Ensuring hospitality wins in the long term
As we fast approach the end of another year, unsurprisingly it has been harder than usual to pick out industry winners in arguably the toughest of trading environments, writes Mark Wingett. With the speed of change in the marketplace, and the increased competition, choice, levels…