Earlier this month, FSC team members rolled up their sleeves and took to the streets of London to get behind the ‘Fill A Flask’ campaign, run by charity Only A Pavement Away, writes Cathy Murray. The campaign involves distributing reusable flasks of chilled water to…
With today’s ever-widening political and societal divides, consumers are placing increasing significance on company and brand purpose, authenticity and values, writes Mike Berry. The importance of purpose-driven communications has been rising up the corporate agenda with companies all too aware of the critical impact it…