Monthly Archives: July 2020
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Why we should all Eat Out to Help Out
One of the most interesting things in the industry at the moment is that everyone is behaving differently. The rules of the game aren’t known, or if they are they keep changing, writes Will Beckett. It feels a bit like March but in reverse (and perhaps…
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Welcoming Ann Elliott to FSC
In the frenetic, kinetic chaos of the early lockdown days, I distinctly remember a conversation with Robin Rowland, former CEO of Yo! Sushi and now partner at restaurant investment group TriSpan, writes Mark Stretton. Amid the turmoil of a hospitality industry reacting to enforced closure,…
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Should the VAT cut be passed on?
I have seen a good spectrum of hospitality in operation since ‘Super Saturday’ on July 4th, and a mixed picture emerges of the safe distancing and mitigation measures that are being taken, with some more relaxed or less strict, and others following guidelines to the…
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The gold star brands that have led the way during lockdown
Recently, FSC has been part of a collective of agencies contributing to the Pub, Restaurant and Coffee Shop 100 Day Brand, Marketing and PR Playbook. For many smaller operators considering their marketing mix, PR may well be a bit of a mystery, so we like…