Monthly Archives: December 2020

  • Being tasked by my colleagues to write a reasonably short blog about our year here at FSC feels a bit like being asked to pop a 300-page novel on a couple of post-it notes, writes Mark Stretton, Managing Director of Fleet Street Communications. I exaggerate…

  • When I was asked to write a blog capturing our year (in true December tradition), I suddenly found myself 500 written words into a diatribe about the extraordinary and brutal challenges for hospitality, writes Mark Stretton, Managing Director of Fleet Street Communications. How very 2020….

  • 2020 has been a year that no one could have predicted. The hospitality landscape has completely changed and brands have had to re-evaluate how they interact with customers. FSC Account Manager, Emily Burnett, takes a look at digital offerings and how some brands and operators…

  • Search optimisation and keyword research should be at the heart of any strategic content roadmap, says guest blogger Adam Driver. Google doesn’t share its search volume information. As to be expected, it understands the power of data. However, with an estimated 5.8 billion searches per…