Why work with us?

Quite simply because we’re good at what
we do.

With a huge network of media contacts within hospitality and leisure, to say that we’re ‘well connected’ is a pretty big understatement! ‘It isn’t what you know but who you know’ as the saying goes, but we’d argue that having a strong foundation of knowledge is just as important as having a ‘grade A’ list of contacts. The fact that we bring both of those together is one of our greatest strengths.

We have a breadth of social media experience within the team and work closely with our clients to incorporate social media in to their communications and maximise on real-time opportunities. That said, we haven’t forgotten how influential print and broadcast can be and make sure we implement the right balance tailored specifically to each client.

Last but by no means least, we’re results driven. We ensure that we work closely with our clients in order to develop and agree key objectives and always aim to exceed expectation. We like to be seen as an extension of our clients’ team. We don’t baffle with marketing jargon, no false promises, just honest recommendations designed to generate the right results.


Mark Stretton

Managing Director
A Fleet Street-trained journalist, Mark spent three years at The Sunday Times. After that, he became managing editor of The Publican, then editor of M&C Report. Mark has a complete understanding of the leisure sector, a Grade A contacts book and an intimate knowledge of how the relationship between companies and the media should work. In his spare time, Mark is kept active by his two young sons and by playing regular 7 a side football. Mark is also a big Pompey fan, through thick and thin, though it is thinner and thinner these days.

Favourite drink: Currently, a pint of Upham’s Citra
Favourite pub: Turk’s Head, Twickenham – the best pub in the world

Steve Dann

Client Services Director
After training as a journalist, Steve became managing director at Seal Communications, he later led a management buy-out of the business, developing it into one of the UK’s leading integrated PR and marketing firms. Steve has developed a number of high profile and award winning campaigns and has been known to win the odd award of his own from time to time. He is an ardent Birmingham City fan and enjoyed one of the best days of his life in February 2011 when he watched his team lift the League Cup at Wembley.

Favourite drink: Holden’s Bitter
Favourite pub: The Punch Bowl, Lapworth

Francis Patton

Trade & Insights Director
Francis is a pub and brewing industry ‘veteran’. Having served on the board of Punch Taverns as both customer services director and commercial director, Francis has an intimate understanding of the strategic industry issues, as well as significant public affairs, city and national media experience. He now serves as a serial non-executive director and consultant to a range of companies and organisations including Punch Taverns, the BII, the ALMR, the BBPA, Cask Marque and SIBA.

Favourite drink: Tetley’s or Black Sheep
Favourite pub: The Battlesteads

Arti Halai

Arti Halai

As a TV presenter, reporter and producer, Arti has worked in both radio and television for some of the country’s largest organisations including ITV1 Central where she was known as the face of Central News. Through her work she has gained a broad and deep understanding of behaviour, communication and the most effective way to get a message across. Her first book ‘Positivity’ was published in 2009.

Favourite drink: Kir Royale
Favourite restaurant: Too many choices!!

Tess Pennington

With over a decade of experience in the food and drink industry and having devised and implemented campaigns for global brands, government bodies and smaller artisan producers, Tess has a good flavour of how to meet all types of clients’ needs. Tess brings experience in consumer food, drink and lifestyle PR to the table, as well as a history in coordinating many trade events. She also has an impressive little black book of media and key influencers in the hospitality industry.

Favourite drink: Gin Martini
Favourite restaurant: There are so many to choose from but you can’t beat a classic like Le Gavroche

Cathy Murray

Associate Director
Bringing many years of experience in food, drink and lifestyle communications, Cathy has led campaigns for some of the UK’s leading lights including Tesco, Blossom Hill, Barefoot Wine, Mount Gay Rum and Red Tractor Assurance. With extensive experience across both consumer and trade PR, Cathy thrives on meeting the needs of clients and delivering impactful results. When she’s not at work, she can usually be found enjoying a glass of wine after the school run.

Favourite drink: Currently a glass of Picpoul de Pinet but this is always changing!
Favourite restaurant: The Punch Bowl Inn at Crosthwaite

Ed Whitehead

Associate Director
Ed has extensive experience in communications, having run campaigns and led accounts for some of the biggest brands in the world. Equally at home working on corporate or consumer briefs, Ed has delivered corporate reputation-building strategies, managed crises and issues, led on high-profile product launches, and developed influencer programmes for the likes of Nike, Under Armour, KFC, Guinness and Ticketmaster. A proud Welshman – not that you’d know from his accent – Ed recently relocated from London to the West Midlands, and works out of our Birmingham office.

Favourite drink: Purity, Longhorn
Favourite place to drink: The Drawing Board, Leamington Spa

Michelle Williams

Michelle Williams

Associate Director
Michelle started out as a journalist in Devon before moving into the world of drinks PR. She has developed and implemented campaigns for some of the world’s biggest drinks brands including Courvoisier, Chivas Regal, Jameson, Sauza and Brown Brothers. Happiest soaking up the atmosphere of London’s vibrant bar scene, Michelle is our resident bar expert and the quickest way to her heart is the classic Manhattan cocktail!

Favourite drink: Old Fashioned cocktail or Little Creatures Pale Ale
Favourite restaurant: The Garrison, Bermondsey Street

Petrina Day

Financial Controller
Petrina has worked in finance for over 20 years having started her early career in financial PR whilst also studying for her ACCA qualification. After seeing through the sale of Penrose Financial to The Engine Group in 2010, she has stuck to her roots and worked for a number of SME’s across other sectors including retail, consumer PR and food & drink. Petrina is an avid Crossfit fan and can be regularly seen throwing weights around in her local box.

Favourite drink: A nice cold Sauvignon Blanc
Favourite place to drink: Church Street Tavern, Colchester

Mike Berry

Head of Content
Mike has spent most of his career in B2B journalism, working in a variety of sectors. Before joining Fleet Street, he spent almost five years at the Morning Advertiser, the leading publication for the pub trade, as Managing Editor. During that time he worked with a number of blue-chip companies on multi-channel content projects designed to boost brand awareness among the MA's readership of publicans. Mike is a devoted armchair sports fan, occasionally spotted on the pitch, but now mostly on the touchline at weekends watching his two sons playing football.

Favourite beer: Dark Star Hophead
Favourite pub: The Anchor Tap, Horsham

Geoffrey Campion

Geoffrey Campion

Account Director
After graduating with a degree in Journalism and PR, Geoff followed in his family’s footsteps and entered the world of food and drink as a PR professional. He first dipped his toe at William Murray and found an immediate affinity with the fast paced hospitality industry. After cutting his teeth on consumer and B2B accounts in the coffee and foodservice sectors, he’s relished the move to Fleet Street and new challenges. When not in the office, Geoff can be found eating and drinking his way across London, experimenting in the kitchen or playing rugby.

Favourite drink: Pint of Bathams or a Negroni, depending on time of evening. Also, a big fan of sour beer at the moment
Favourite place to eat: The one I’m eating at next (wherever that may be)

Laura Cunningham

Laura Cunningham

Account Director
A born and bred Londoner, Laura brings a wealth of experience across both trade and consumer PR. After graduating from University of Leeds with a degree in Communications she has worked on a host of well-known and global brands such as Diageo, Unilever, Lucozade Ribena Suntory, Aldi and Camden Town Brewery. Laura is a keen explorer of food and drink experiences, which she avidly documents on Instagram.

Favourite drink: Classic G&T
Favourite place to eat: The Pineapple in Kentish Town

Kate Williams

Account Manager
A journalism graduate, Kate is highly experienced in both trade and consumer PR across the food, drink and hospitality sectors and is lucky enough to work with some of the world’s biggest drinks brands. Kate is equally at home co-ordinating launches and tastings for the drinks trade or implementing a consumer campaign for a restaurant or artisan producer, and when not in the office or at a client event, you’ll find her at the latest new opening, most probably in East London.

Favourite drink: Currently a Ketel One Espresso Martini or a Don Julio Margarita
Favourite place to eat: Broadway Market, Hackney

Sheniz Onen

Sheniz Onen

Account Manager
After graduating with a degree in Marketing and Multimedia, Shen's passion for comms led her to a career in PR. She brings an equal measure of trade and consumer, lifestyle and drinks PR experience to the table and has played part in launching successful campaigns on both large and small scales. She also has a keen eye for the latest drinks trends and is happiest when exploring London’s restaurants and bars.

Favourite drink: Whisky sour
Favourite place to drink: Too many to choose from!

Sofia Leadbetter

Account Executive
Sofia recently relocated from her hometown of Nottingham to London. In this time, she has worked with a range of clients that span industry and government bodies, from the British Egg Industry Council and the Sherry Council of Spain, to the number one Chinese sauce brand Lee Kum Kee. With Chilean and Spanish family, she’s always excited by the prospect of working for clients who have a reach in the Spanish speaking world.

Favourite drink: Amaro Montenegro
Favourite bar: The Hockley Arts Club

Charlie Martin

Junior Account Executive
Charlie joined FSC after working for London and South-East pub operator Yummy Pub Co. Starting with the group as part-time member of staff during his university days, he well and truly caught the hospitality bug and quickly progressed up the ranks at their flagship site, the Somerstown Coffee House, and then moved on to manage one of their ‘London Locals’. Charlie is now keen to use his on the ground experience in the world of food and drink PR and can still often be found in a pub or bar, just no longer pouring the pints!

Favourite drink: Adnams Mosaic Pale Ale on cask
Favourite pub: The Lord Stanley, Camden

Sam O’Flynn

Junior Account Executive
After graduating with a degree in Sociology and Politics, Sam successfully completed a marketing and PR internship. Keen to harness his skills further, Sam quickly caught the PR bug, working across both trade and consumer accounts. With a keen eye for the next big drinks trend, Sam can often be found exploring London’s restaurants and bars.

Favourite drink: At the moment, Sangria or a simple Vodka lemonade and lime
Favourite pub: The Mitre, Greenwich

Join the team

We’re always keen to hear from great PRs so please do get in touch. If we don’t have an immediate vacancy we’ll always keep information on file for future roles. We’re also happy to hear from anyone looking for an internship/work experience. Do get in touch. Email Tess Pennington on tess@fsc.uk.com