Fleet Street Communications

  • Last year saw the rise of meat-less-meat, alcohol-free beers and spirits, and plant-based proteins. As we move into 2019, it’s predicted these trends will step up a gear and develop further as health, wellbeing and environmental concerns stay very much front of mind. Will Dann…

  • With consumer demands constantly evolving, brands must adapt their marketing and PR approaches accordingly. Natalie Merrix takes a look at which trends communications professionals should be on the look out for in 2019. Podcasts In the last couple of years, we’ve seen a sharp increase…

  • Veganism; a lifestyle choice which two years ago would have been met with eye rolls, tutting, and being uninvited to dinner parties. This month, however, 2.66m Brits are ditching pork for plants and taking on Veganuary. As someone will more often than not opt for…

  • A recent study by Experian’s Spending Power Index revealed that Britons are favouring holidays over material possessions when it comes to spending their hard-earned cash. With this in mind, Noora Rautiainen looks ahead at seven trends shaping the travel industry as we move into 2019. Millennials…

  • Across the globe, cocktail culture has skyrocketed and innovation and experimentation with serves is at an all-time high. Kate Williams discusses how bartenders and brands are taking to social media to make their drinks stand out in a world where consumers are demanding better experiences,…

  • In a highly saturated media world where we’re constantly bombarded with sales messages and distractions, brands must step up their storytelling game to connect with consumers on both an authentic and emotional level, writes Natalie Merrix. Once upon a time, our lives were relatively simple…

  • The last few years have seen a massive shift in consumer habits with people putting much more emphasis on health, wellbeing, and balance, writes Chloe Walden. This is apparent in every aspect of people’s lives, from the way we manage our work-life balance, to what…

  • CGA Peach 2020 conference

    The recent CGA Peach 2020 Conference saw the sector’s most important and influential leaders come together to discuss the big industry issues. CGA’s Peter Martin and Phil Tate offer 10 takeaways from a packed afternoon. 1. It’s a tough market—but there are positive signs Setting…