2020 has been a year that no one could have predicted. The hospitality landscape has completely changed and brands have had to re-evaluate how they interact with customers. FSC Account Manager, Emily Burnett, takes a look at digital offerings and how some brands and operators…
Search optimisation and keyword research should be at the heart of any strategic content roadmap, says guest blogger Adam Driver. Google doesn’t share its search volume information. As to be expected, it understands the power of data. However, with an estimated 5.8 billion searches per…
I have a total of eight different hospitality apps on my phone, all downloaded and used to varying degrees over the last few months, writes Katy Moses. It therefore came as no great surprise when KAM’s most recent research revealed that more than half of…
You wouldn’t think many sectors experienced a ‘good coronavirus’, but there have been some beneficiaries of this unprecedented crisis, writes Lucy Hatherell. Online food and delivery platforms experienced rapid growth, taking advantage of consumers going digital; witness the success of HelloFresh, which saw its active…
We’re now more than six months on from the fateful day in March when PM Boris Johnson mandated that all hospitality venues should close, followed in quick succession by a nationwide lockdown, writes Mike Berry. The drastic government response to the pandemic left business in…
It’s been a long week. Without wanting to sound too much like Boris (who would want to do that?) there’s little doubt the sector is once more on a war footing, writes Mark Stretton. The last time I contributed to Propel’s Friday Opinion, we were about…
We’ve entered a new period of dining out. The pandemic has transformed the eating and drinking out landscape and the industry has put in phenomenal effort, innovation and creativity to encourage people back into restaurants, pubs and bars, writes Sheniz Ozdemir. From completely adapting venues,…
One of the most interesting things in the industry at the moment is that everyone is behaving differently. The rules of the game aren’t known, or if they are they keep changing, writes Will Beckett. It feels a bit like March but in reverse (and perhaps…