Fleet Street Communications

  • Veganism; a lifestyle choice which two years ago would have been met with eye rolls, tutting, and being uninvited to dinner parties. This month, however, 2.66m Brits are ditching pork for plants and taking on Veganuary. As someone will more often than not opt for…

  • A recent study by Experian’s Spending Power Index revealed that Britons are favouring holidays over material possessions when it comes to spending their hard-earned cash. With this in mind, Noora Rautiainen looks ahead at seven trends shaping the travel industry as we move into 2019. Millennials…

  • Across the globe, cocktail culture has skyrocketed and innovation and experimentation with serves is at an all-time high. Kate Williams discusses how bartenders and brands are taking to social media to make their drinks stand out in a world where consumers are demanding better experiences,…

  • In a highly saturated media world where we’re constantly bombarded with sales messages and distractions, brands must step up their storytelling game to connect with consumers on both an authentic and emotional level, writes Natalie Merrix. Once upon a time, our lives were relatively simple…

  • The last few years have seen a massive shift in consumer habits with people putting much more emphasis on health, wellbeing, and balance, writes Chloe Walden. This is apparent in every aspect of people’s lives, from the way we manage our work-life balance, to what…

  • CGA Peach 2020 conference

    The recent CGA Peach 2020 Conference saw the sector’s most important and influential leaders come together to discuss the big industry issues. CGA’s Peter Martin and Phil Tate offer 10 takeaways from a packed afternoon. 1. It’s a tough market—but there are positive signs Setting…

  • Rang-tan

    The Iceland Christmas campaign is a wake-up call for communications people, business leaders, and anyone else who is responsible for how their organisations promote themselves and tell their story.  Yes, another one, writes Mark Stretton It graphically illustrates how brands and businesses are moving away…

  • In a world of clickbait headlines and sensationalised news, it seems for some restaurant critics the way to join in the game is to review mass-market brands. I’m sure their editors love no more than a big high-street name getting slated with the ferocity and…