Category : Comms
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Ensuring hospitality wins in the long term
As we fast approach the end of another year, unsurprisingly it has been harder than usual to pick out industry winners in arguably the toughest of trading environments, writes Mark Wingett. With the speed of change in the marketplace, and the increased competition, choice, levels…
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3 Reasons Why Chef Competitions Are Important
If you’re a chef in the UK looking to prove your worth, there is no shortage of chef competitions taking place throughout the year, covering everything from Asian-inspired dishes with the Wing Yip Young Chef of the Year competition, to molluscs in the recent Best…
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Celebrating the best beer and cider marketers
Now in their fourth year, the Beer & Cider Marketing Awards continue to go from strength to strength and remains an awards night with a difference, writes Mike Berry. Gone are the black ties, three-course dinners and expensive cabaret act, these awards are unapologetically ‘anti-black…
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5 ways to spruce up your social strategy
Social media has become increasingly important to how brands engage with their current and future customers. Personally, whenever I hear about a brand, the first thing I do is look at their social channels, and talking to both trade and consumer journalists – they do…
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World Cup 2018 campaigns: The winners and the losers
World Cup hysteria is over and, sadly, once again it didn’t come home, writes Mark Teale. For once though, our lads did ok, a more than respectable tournament – and unusual for anyone that has supported England in the last 30 years for the focus…
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The ways in which brands can benefit from the changing media landscape
As technology increases the speed and volume of communications, the way brands interact with the media has also changed, writes Harriet Evans. The world has become more digitally focused and traditional media outlets are feeling the pinch. Print publications are shutting down and media houses…
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Catching coverage – 10 reasons why PR and fly fishing are basically the same
In our latest blog, Geoff Campion reflects on the striking similarities between fly-fishing and PR. No, seriously. They say if you love your job, you’ll never work a day in your life. I love my job, but by jove, it certainly feels like work sometimes….
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What’s your organisation’s purpose?
‘Corporate Social Responsibility’ is no longer the box-ticking exercise of a decade ago. Nowadays, it has evolved into the opportunity to demonstrate to consumers the reason your brand exists, over and above simply selling your product, writes Mike Berry. Younger generations of consumers are increasingly…