Category : Comms

  • The last few years have seen a massive shift in consumer habits with people putting much more emphasis on health, wellbeing, and balance, writes Chloe Walden. This is apparent in every aspect of people’s lives, from the way we manage our work-life balance, to what…

  • Rang-tan

    The Iceland Christmas campaign is a wake-up call for communications people, business leaders, and anyone else who is responsible for how their organisations promote themselves and tell their story.  Yes, another one, writes Mark Stretton It graphically illustrates how brands and businesses are moving away…

  • As we fast approach the end of another year, unsurprisingly it has been harder than usual to pick out industry winners in arguably the toughest of trading environments, writes Mark Wingett. With the speed of change in the marketplace, and the increased competition, choice, levels…

  • If you’re a chef in the UK looking to prove your worth, there is no shortage of chef competitions taking place throughout the year, covering everything from Asian-inspired dishes with the Wing Yip Young Chef of the Year competition, to molluscs in the recent Best…

  • Now in their fourth year, the Beer & Cider Marketing Awards continue to go from strength to strength and remains an awards night with a difference, writes Mike Berry. Gone are the black ties, three-course dinners and expensive cabaret act, these awards are unapologetically ‘anti-black…

  • Social media has become increasingly important to how brands engage with their current and future customers. Personally, whenever I hear about a brand, the first thing I do is look at their social channels, and talking to both trade and consumer journalists – they do…

  • World Cup hysteria is over and, sadly, once again it didn’t come home, writes Mark Teale. For once though, our lads did ok, a more than respectable tournament – and unusual for anyone that has supported England in the last 30 years for the focus…

  • As technology increases the speed and volume of communications, the way brands interact with the media has also changed, writes Harriet Evans. The world has become more digitally focused and traditional media outlets are feeling the pinch. Print publications are shutting down and media houses…