Category : consumer

  • You wouldn’t think many sectors experienced a ‘good coronavirus’, but there have been some beneficiaries of this unprecedented crisis, writes Lucy Hatherell. Online food and delivery platforms experienced rapid growth, taking advantage of consumers going digital; witness the success of HelloFresh, which saw its active…

  • With the topic of businesses and political neutrality hitting the headlines recently, our latest guest blogger Ruairi O’Shea, examines the precarious topic. On Saturday, Mesut Özil – a German footballer of Turkish heritage who plays for Arsenal – posted a message on Instagram to his…

  • YouTube has not only changed the way Gen Z consumes and interacts with football content, but how the sport itself is played by teenagers. Our resident sports comms expert, Ed Whitehead, has his say on an intriguing new addition to The O2 Arena. Newsflash: Your…

  • It feels slightly awkward when the industry’s dirty laundry gets aired with the wider world, as was the case with Wahaca last week, writes Mark Stretton. It’s always hard to get a handle on the reality of these situations once the issue has passed through…

  • As the UK’s hospitality sector booms, creating a positive brand perception for your business is of increasing importance. While logos, colour schemes and ‘missions’ all play an essential role, your choice of soundtrack is another element that shouldn’t be overlooked says guest blogger Melanie Frazer-Reid,…

  • Jim Sullivan, the legendary US restaurant guru returned to the UK recently to deliver his ‘Leadership Masterclass’ workshop to a number of top foodservice and hospitality operators. His messages for a market that is rapidly changing still matter, writes Charlie Martin. It has been over…

  • Last year saw the rise of meat-less-meat, alcohol-free beers and spirits, and plant-based proteins. As we move into 2019, it’s predicted these trends will step up a gear and develop further as health, wellbeing and environmental concerns stay very much front of mind. Will Dann…

  • In a highly saturated media world where we’re constantly bombarded with sales messages and distractions, brands must step up their storytelling game to connect with consumers on both an authentic and emotional level, writes Natalie Merrix. Once upon a time, our lives were relatively simple…