Category : consumer

  • As the UK’s hospitality sector booms, creating a positive brand perception for your business is of increasing importance. While logos, colour schemes and ‘missions’ all play an essential role, your choice of soundtrack is another element that shouldn’t be overlooked says guest blogger Melanie Frazer-Reid,…

  • Jim Sullivan, the legendary US restaurant guru returned to the UK recently to deliver his ‘Leadership Masterclass’ workshop to a number of top foodservice and hospitality operators. His messages for a market that is rapidly changing still matter, writes Charlie Martin. It has been over…

  • Last year saw the rise of meat-less-meat, alcohol-free beers and spirits, and plant-based proteins. As we move into 2019, it’s predicted these trends will step up a gear and develop further as health, wellbeing and environmental concerns stay very much front of mind. Will Dann…

  • In a highly saturated media world where we’re constantly bombarded with sales messages and distractions, brands must step up their storytelling game to connect with consumers on both an authentic and emotional level, writes Natalie Merrix. Once upon a time, our lives were relatively simple…

  • The last few years have seen a massive shift in consumer habits with people putting much more emphasis on health, wellbeing, and balance, writes Chloe Walden. This is apparent in every aspect of people’s lives, from the way we manage our work-life balance, to what…

  • World Cup hysteria is over and, sadly, once again it didn’t come home, writes Mark Teale. For once though, our lads did ok, a more than respectable tournament – and unusual for anyone that has supported England in the last 30 years for the focus…

  • With a new wave of food trends falling in and out quicker than you can say ‘bleeding vegan burger’, Sheniz Onen discusses food fads and the true longevity behind them. Let’s face it, we’ve all been guilty of it, ordering something off the menu which…

  • I could honestly talk about PR for hours. Especially in front of a willing audience, accompanied by a cheese board and nice glass of red, writes Tess Pennington. When I first started working in what I think is a pretty special industry, I was often…