Category : Culture

  • With research showing 78% of consumers preferring to spend money on experiences[1], it is clear that a DJ and a light up dance floor will no longer cut it with consumers as we enter 2020, says Kate Goodbrand-Dillon While this ongoing emphasis on seeking out…

  • I recently relocated to the West Midlands after 11 years living and working in London, writes Ed Whitehead. Having studied at the University of Warwick, and with my wife hailing from Coventry, I’ve long had a soft spot for the region, and it was the…

  • This month FSC worked with client Wing Yip to run its seventh Young Chef of the Year competition and a memorable one it was, writes Sheniz Onen. As an agency, we run a selection of competitions for our clients from bartender engagement programmes to oyster…

  • Last year saw the rise of meat-less-meat, alcohol-free beers and spirits, and plant-based proteins. As we move into 2019, it’s predicted these trends will step up a gear and develop further as health, wellbeing and environmental concerns stay very much front of mind. Will Dann…

  • The last few years have seen a massive shift in consumer habits with people putting much more emphasis on health, wellbeing, and balance, writes Chloe Walden. This is apparent in every aspect of people’s lives, from the way we manage our work-life balance, to what…

  • Like millions of fans across the country I’ve been totally absorbed by England’s amazing journey in the 2018 World Cup Finals, writes Steve Dann.  I suspect that along with many supporters – including those “once in every four years” footie fans – I’ve also had important…

  • Working in the food, drink and hospitality industry means it’s important to keep up-to-date with the latest trends – be it new ingredients, trends or snapping a photo of a perfectly crafted cocktail (or soya latte for that matter) as soon as it lands in…

  • Facebook is seemingly going back to its roots with its latest News Feed changes. But what do the modifications mean for both brands and publishers, asks Mike Berry. Facebook dropped a new year bombshell when announcing that its News Feed is soon to be further…