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Category : Culture

  • Why we’re all getting competitive at socialising

    With research showing 78% of consumers preferring to spend money on experiences[1], it is clear that a DJ and a light up dance floor will no longer cut it with consumers as we enter 2020, says Kate Goodbrand-Dillon While this ongoing emphasis on seeking out…

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  • Present and Future both bright for Brum!

    I recently relocated to the West Midlands after 11 years living and working in London, writes Ed Whitehead. Having studied at the University of Warwick, and with my wife hailing from Coventry, I’ve long had a soft spot for the region, and it was the…

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  • Showcasing new talent with Wing Yip’s Young Chef of the Year competition

    This month FSC worked with client Wing Yip to run its seventh Young Chef of the Year competition and a memorable one it was, writes Sheniz Onen. As an agency, we run a selection of competitions for our clients from bartender engagement programmes to oyster…

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  • 5 food and drink trends to watch in 2019

    Last year saw the rise of meat-less-meat, alcohol-free beers and spirits, and plant-based proteins. As we move into 2019, it’s predicted these trends will step up a gear and develop further as health, wellbeing and environmental concerns stay very much front of mind. Will Dann…

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  • Drinkers move towards Low and No Alcohol options

    The last few years have seen a massive shift in consumer habits with people putting much more emphasis on health, wellbeing, and balance, writes Chloe Walden. This is apparent in every aspect of people’s lives, from the way we manage our work-life balance, to what…

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  • Home or away – my World Cup selection dilemma

    Like millions of fans across the country I’ve been totally absorbed by England’s amazing journey in the 2018 World Cup Finals, writes Steve Dann.  I suspect that along with many supporters – including those “once in every four years” footie fans – I’ve also had important…

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  • 5 trends driving the eating out market

    Working in the food, drink and hospitality industry means it’s important to keep up-to-date with the latest trends – be it new ingredients, trends or snapping a photo of a perfectly crafted cocktail (or soya latte for that matter) as soon as it lands in…

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  • How will Facebook’s News Feed changes impact brands?

    Facebook is seemingly going back to its roots with its latest News Feed changes. But what do the modifications mean for both brands and publishers, asks Mike Berry. Facebook dropped a new year bombshell when announcing that its News Feed is soon to be further…

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Popular Posts

  • C is for Content

    The influencer landscape is changing, and hopefully for the better. FSC Account

  • All News Is Local…

    Local PR is shaking off its dusty image to become a hugely important part of the

  • The thing is, podcasts are STILL the next big thing

    It’s been almost a year since I last battled the crowds on a South Western train to

Recent Posts

  • C is for Content
  • All News Is Local…
  • The thing is, podcasts are STILL the next big thing
  • PR is the boil on the arse of the industry
  • Why we all need to embrace the low and no alcohol opportunity

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It’s our 10th birthday! Although we can’t cele It’s our 10th birthday! Although we can’t celebrate the way we’d like to, we wanted to share a HUGE shoutout to our team, our clients, the stories, the journalists and the amazing industry we’re immensely proud to have been part of for the last decade. Like many, the last year has been our most challenging to date and while there is no doubt further challenges lay ahead, we’re brimming with excitement to be standing side-by-side with the industry to help it come back better over the coming months and years. Here’s to another 10! 🙌🏼 🥂 🍾
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