Category : social media

  • Earlier this month, FSC team members rolled up their sleeves and took to the streets of London to get behind the ‘Fill A Flask’ campaign, run by charity Only A Pavement Away, writes Cathy Murray. The campaign involves distributing reusable flasks of chilled water to…

  • With today’s ever-widening political and societal divides, consumers are placing increasing significance on company and brand purpose, authenticity and values, writes Mike Berry. The importance of purpose-driven communications has been rising up the corporate agenda with companies all too aware of the critical impact it…

  • It feels slightly awkward when the industry’s dirty laundry gets aired with the wider world, as was the case with Wahaca last week, writes Mark Stretton. It’s always hard to get a handle on the reality of these situations once the issue has passed through…

  • During June we have been celebrating the first anniversary of UKHospitality, writes guest blogger Kate Nicholls. Given how much has happened in the past 12 months, it’s hard to believe that it’s only been a year since the organisation was formed. Our goal then and…

  • Social media has become increasingly important to how brands engage with their current and future customers. Personally, whenever I hear about a brand, the first thing I do is look at their social channels, and talking to both trade and consumer journalists – they do…

  • As technology increases the speed and volume of communications, the way brands interact with the media has also changed, writes Harriet Evans. The world has become more digitally focused and traditional media outlets are feeling the pinch. Print publications are shutting down and media houses…

  • With a new wave of food trends falling in and out quicker than you can say ‘bleeding vegan burger’, Sheniz Onen discusses food fads and the true longevity behind them. Let’s face it, we’ve all been guilty of it, ordering something off the menu which…

  • Social media – when executed well – offers a compelling and direct way for companies to tell their story, creating a unique bond with their audience, writes Will Dann. But the need for social content that is eye-catching, on brand and – importantly – engaging…