Category : social media

  • Sheniz Ozdemir discusses what’s hot in the wine industry right now. Let’s talk wine. As the UK’s favourite tipple[1], there is so much to choose from that consumers are left spoilt for choice and can often be a daunting thought browsing through wine aisles. Tastes…

  • With over a year since the Soft Drinks Industry Levy was introduced, Fleet Street’s own Diet Coke addict Laura Cunningham looks back on lessons learnt and assesses the state of the market now. Described as ‘ground breaking’ at the time of implementation, it has certainly…

  • Earlier this month, FSC team members rolled up their sleeves and took to the streets of London to get behind the ‘Fill A Flask’ campaign, run by charity Only A Pavement Away, writes Cathy Murray. The campaign involves distributing reusable flasks of chilled water to…

  • With today’s ever-widening political and societal divides, consumers are placing increasing significance on company and brand purpose, authenticity and values, writes Mike Berry. The importance of purpose-driven communications has been rising up the corporate agenda with companies all too aware of the critical impact it…

  • It feels slightly awkward when the industry’s dirty laundry gets aired with the wider world, as was the case with Wahaca last week, writes Mark Stretton. It’s always hard to get a handle on the reality of these situations once the issue has passed through…

  • During June we have been celebrating the first anniversary of UKHospitality, writes guest blogger Kate Nicholls. Given how much has happened in the past 12 months, it’s hard to believe that it’s only been a year since the organisation was formed. Our goal then and…

  • Social media has become increasingly important to how brands engage with their current and future customers. Personally, whenever I hear about a brand, the first thing I do is look at their social channels, and talking to both trade and consumer journalists – they do…

  • As technology increases the speed and volume of communications, the way brands interact with the media has also changed, writes Harriet Evans. The world has become more digitally focused and traditional media outlets are feeling the pinch. Print publications are shutting down and media houses…