Category : social media

  • With the topic of businesses and political neutrality hitting the headlines recently, our latest guest blogger Ruairi O’Shea, examines the precarious topic. On Saturday, Mesut Özil – a German footballer of Turkish heritage who plays for Arsenal – posted a message on Instagram to his…

  • YouTube has not only changed the way Gen Z consumes and interacts with football content, but how the sport itself is played by teenagers. Our resident sports comms expert, Ed Whitehead, has his say on an intriguing new addition to The O2 Arena. Newsflash: Your…

  • Without doubt the hospitality industry is currently facing one of its biggest challenges to date, and I’m not talking about Brexit! A pressing and remarkably complex issue that operators know all too well, and one that weighs the equivalent to The Shard, forty-eight times over….

  • Sheniz Ozdemir discusses what’s hot in the wine industry right now. Let’s talk wine. As the UK’s favourite tipple[1], there is so much to choose from that consumers are left spoilt for choice and can often be a daunting thought browsing through wine aisles. Tastes…

  • With over a year since the Soft Drinks Industry Levy was introduced, Fleet Street’s own Diet Coke addict Laura Cunningham looks back on lessons learnt and assesses the state of the market now. Described as ‘ground breaking’ at the time of implementation, it has certainly…

  • Earlier this month, FSC team members rolled up their sleeves and took to the streets of London to get behind the ‘Fill A Flask’ campaign, run by charity Only A Pavement Away, writes Cathy Murray. The campaign involves distributing reusable flasks of chilled water to…

  • With today’s ever-widening political and societal divides, consumers are placing increasing significance on company and brand purpose, authenticity and values, writes Mike Berry. The importance of purpose-driven communications has been rising up the corporate agenda with companies all too aware of the critical impact it…

  • It feels slightly awkward when the industry’s dirty laundry gets aired with the wider world, as was the case with Wahaca last week, writes Mark Stretton. It’s always hard to get a handle on the reality of these situations once the issue has passed through…