Category : sport

  • With research showing 78% of consumers preferring to spend money on experiences[1], it is clear that a DJ and a light up dance floor will no longer cut it with consumers as we enter 2020, says Kate Goodbrand-Dillon While this ongoing emphasis on seeking out…

  • YouTube has not only changed the way Gen Z consumes and interacts with football content, but how the sport itself is played by teenagers. Our resident sports comms expert, Ed Whitehead, has his say on an intriguing new addition to The O2 Arena. Newsflash: Your…

  • I recently relocated to the West Midlands after 11 years living and working in London, writes Ed Whitehead. Having studied at the University of Warwick, and with my wife hailing from Coventry, I’ve long had a soft spot for the region, and it was the…

  • FSC client Arc Inspirations won the award for Best New Bar at the Publican Awards 2019 for The Box in Leeds city centre, which opened in September 2018. Chief Executive Martin Wolstencroft explains the thinking behind the venue and why it’s a game-changer for modern-day…

  • World Cup hysteria is over and, sadly, once again it didn’t come home, writes Mark Teale. For once though, our lads did ok, a more than respectable tournament – and unusual for anyone that has supported England in the last 30 years for the focus…