Category : Technology

  • With today’s ever-widening political and societal divides, consumers are placing increasing significance on company and brand purpose, authenticity and values, writes Mike Berry. The importance of purpose-driven communications has been rising up the corporate agenda with companies all too aware of the critical impact it…

  • During June we have been celebrating the first anniversary of UKHospitality, writes guest blogger Kate Nicholls. Given how much has happened in the past 12 months, it’s hard to believe that it’s only been a year since the organisation was formed. Our goal then and…

  • As the UK’s hospitality sector booms, creating a positive brand perception for your business is of increasing importance. While logos, colour schemes and ‘missions’ all play an essential role, your choice of soundtrack is another element that shouldn’t be overlooked says guest blogger Melanie Frazer-Reid,…

  • CGA Peach 2020 conference

    The recent CGA Peach 2020 Conference saw the sector’s most important and influential leaders come together to discuss the big industry issues. CGA’s Peter Martin and Phil Tate offer 10 takeaways from a packed afternoon. 1. It’s a tough market—but there are positive signs Setting…

  • Music has helped create atmosphere in restaurants for centuries, entertaining guests and generating a more enjoyable customer experience, writes guest blogger Melanie Frazer-Reid, Marketing Manager, Startle. Bring this forward to 2018 and consumer expectations when eating out is about more than just a good meal;…

  • Social media – when executed well – offers a compelling and direct way for companies to tell their story, creating a unique bond with their audience, writes Will Dann. But the need for social content that is eye-catching, on brand and – importantly – engaging…

  • The hospitality industry is having to adapt to changes in technology faster than ever before, with customers demanding more at their fingertips, whilst being less brand-loyal, says guest blogger Melanie Frazer-Reid, Marketing Manager, Startle. What’s more, when visiting a pub, bar, restaurant or hotel, consumers…

  • Facebook is seemingly going back to its roots with its latest News Feed changes. But what do the modifications mean for both brands and publishers, asks Mike Berry. Facebook dropped a new year bombshell when announcing that its News Feed is soon to be further…