A recent study by Experian’s Spending Power Index revealed that Britons are favouring holidays over material possessions when it comes to spending their hard-earned cash. With this in mind, Noora Rautiainen looks ahead at seven trends shaping the travel industry as we move into 2019.
- Millennials exploring the unknown
Over the last couple of years, Millennials have been moving away from package holidays and clubbing trips and towards more solitary destinations. For example, those travelling around Thailand’s popular tourist spots are now choosing lesser-known islands. The closure of Thomas Cook’s Club 18-30 in October is also testament to this shift in consumer preference and is something that will continue in 2019.
- Active Honeymoons
This need for adventure is also being reflected in honeymoon choices, with rising popularity in the combination of luxury lodges with adrenaline-junkie style activities such as ziplining and white-water rafting. According to travel firm, Kuoni, top honeymoon destinations for 2019 include, Maldives, Mauritius, Mexico, Tanzania and Saint Lucia.
- Health & Wellness
Wellness has been a topic at the forefront of consumer minds over the last few years and shows no signs of slowing down in 2019. The Association of British Travel Agents’ (ABTA) 2018 Consumer survey found that one in 10 respondents in the 18-34 bracket planned to take a wellness trip in the next 12 months, including, yoga retreats, healthy eating courses and mindfulness breaks.
- Travelling Solo
According to Mintel’s 2018 Solo Holidays Report, 17% of UK adults have taken trips alone in the past five years, an increase on the five years to 2017, and leading this trend is travelers in the over 75s market. It’s important for operators to capitalise on this, offering trips where solo travellers can meet new, like-minded people.
- Personalised Tours
Recent years have seen a high demand for flexible, tailor-made itineraries catering for the mature travel market. Trafalgar’s Costsaver brand has tapped into this, providing basic building blocks and letting clients customise the rest of their holiday.
- Multi-Gen Holidays
Extended family holidays have picked up recently, with parents and children holidaying with grandparents and other family members more often. Activities Abroad found that multi-generational trips increased 300% year on year in 2018, while Caribtours says it is seeing larger family groups opting for villas.
Sustainability and responsible tourism have been hot topics amongst consumers in 2018 in general, and we will see this continuing into 2019. According to Interprid Travel, parents are keen to educate their children on how to be a responsible traveler.