With more people jumping on the New Year health bandwagon than ever before, Noora Rautiainen discusses the top January lifestyle change trends and why the term ‘everything in moderation’ springs to mind.
It’s been two weeks since the period of Christmas indulgence ended, and over 3.1 million people in the UK are committed to their Dry January resolutions, and more than 115,000 are going vegan for Veganuary. The rest of us? Well, we’re jumping on the bandwagon, dusting off our gym kits and fighting for space by the weights amongst all the other ‘New Year, New Me’ keen beans trying to better themselves.
Dry January is the growing annual movement run by Alcohol Concern, in which those taking part pledge to give up alcohol for 31 days. Why? Apart from the obvious over-consumption of all the Prosecco, Baileys, wine, port – need I go on – over the festive season, cutting down on alcohol helps us sleep better, lose weight and save money.
Veganuary is a cause encouraging people to try going vegan for the whole month, cutting out all animal products from diets. The movement has gained huge momentum this year with the number of people taking part increasing by 111,700 since 2014 with 24-35 year-olds leading the way. Last year was cited as the year of the vegans and I can only see this trend growing in 2018, so definitely one to keep an eye on!
January brings with it a sense of hope, ambition and plenty of resolutions for the year ahead. It’s the month when the most gym memberships are signed and the least amount of chocolate is consumed. The nation is on a road to a ‘better me’, and it seems that everyone is looking to achieve this through extremes. But what if there was a way of creating balance? Well, our client, Be At One has found a way to make January a little more… bearable.
As part of its new campaign, #PumpUpYourJan, the cocktail bar legends are rewarding those insisting on being good with free Cocktail Bootcamp fitness classes in London every Tuesday of this month – ranging from Pilates, to HIIT and even some Boxercise! However, they can’t guarantee to be all nice and no naughty, so are also offering free cocktails at the King’s Cross bar to all who attend. Of course, those wanting to join in on the fun whilst staying on the straight and narrow can opt for a range of delicious mocktails too. And, for those not in the capital, you can pick up a £5 #PumpUpYourJan cocktail or mocktail from Be At One bars nationwide, so everyone’s a winner.
And it’s not just Be At One encouraging consumers to continue going out and supporting the hospitality sector despite it being January – a number of restaurant groups have introduced vegan menus too, tapping into the growing trend.
So whatever you decide to do in January, do it with heart, but also remember, life is all about BALANCE.
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