With a new wave of food trends falling in and out quicker than you can say ‘bleeding vegan burger’, Sheniz Onen discusses food fads and the true longevity behind them.
Let’s face it, we’ve all been guilty of it, ordering something off the menu which looks pretty, ‘doing it for the gram’, when in reality, the taste isn’t really hitting the spot. Rainbow bagels might strike gold on Insta, but are they really up to scratch? Believe it or not, the colourful baked good has been hashtagged on Instagram more than 40,000 times. If that’s not a social post goal, I don’t know what is. We don’t see the craze of snapping your food disappearing anytime soon, with restaurants tempting diners with attractive dishes and bars upping their presentation, keeping up appearances on social has never been so crucial.
Neither did we think veganism would take off quite as much as it has. This huge trend has taken over the nation and is showing no signs of slowing down, with more than 3.5 million British people now identifying as Vegan. Take the vegan ‘bleeding’ burger for example – what is it you may ask? Well, we’re still not entirely sure, and perhaps not 100% convinced by this meat replicate, but supermarket giant Iceland has stocked up on this ‘vurger’ which ‘bleeds’ beetroot juice as opposed to animal blood. Plant-based innovation at its best! It’s safe to say, veganism is most certainly a food trend here to stay.
Consumers are more conscious than ever about what they’re eating and more importantly, where it comes from. There’s an increasing stigma around food that’s not organic or sustainably sourced. The farm-to-fork concept has boomed in recent times, as we see more and more operators adopting this trend, introducing locally grown food into their menus – which will certainly continue to gather pace, as more businesses source their ingredients from local farmers markets, tweaking their menus and reducing waste.
Health-conscious millennials are drinking less alcohol and opting for lighter alternatives – with one in four people in the UK saying that they drink mindfully or moderately, mostly to be kinder to their waistline and enjoy a tipple without the hangover. As a consequence, we’re seeing the industry shift tactics. This year’s Great British Beer Festival will be offering alcohol-free free for the first time in its 41-year history. Alongside this, many brewers are now developing alcohol-free beer brands to meet changing customer demand for great tasting alcohol-free beverages.
Last but not least, one of our favourites and everything we love all wrapped into one – quite literally. Yorkshire Pudding wraps. They might be a bit of a nuisance to eat, but never the less, anything which includes a Sunday Roast drenched in gravy, we’re sold!