Fleet Street Communications is gearing up for another exciting year ahead, writes Laura Cunningham. With new clients, projects and plans all about to kick off, we wanted to showcase a selection of our favourite consumer work from the past year. (In no particular order!)
Thaikhun – #BestSummerEver
To build awareness of Thaikhun, the Thai street food experts, among a student audience, we developed the #BestSummerEver competition – partnering with STA, Singha Beer and Tourism Thailand to offer one lucky thrill seeker (and a pal) the #BestSummerEver with an all-expenses paid trip to Thailand. HELLO. After challenging Thaikhun fans up and down the UK to show us their love, an ambassador for each of the 10 Thaikhun restaurants were chosen – and they’ve been battling it out ever since. Our finalists have developed secret cocktail menu items, a clash of the holiday itineraries and will be shortly gearing up to raise as much money as they can for charity. The winner will be crowned in April so watch this space! We’ve also had a monkey suit thrown in along the way and there are currently rumours of beer yoga…
Benugo – T Rex Grill
Partnering with The Natural History Museum, Benugo created a dinosaur-themed restaurant. To support the launch, build awareness and drive footfall, we created a schedule of activity that made plenty of (dinosaur) noise ahead of half term last Spring. Creating a bespoke event targeting parenting titles and ‘mummy bloggers’ the activity started with a bang. In the run up, coverage was secured with titles such as The Telegraph, Metro, AllinLondon.co.uk and Dad.info. A roaring success!
Be At One – Spot the Lyric
With brand pillars built on guests having a great time with award-winningcocktails and party music, specialist cocktail bar operator Be At One celebrated the music element with a new menu with serves named after famous songs and a new tag line, ‘Life Is What You Mix It’. To support, we created a ‘‘spot the lyric’ stunt. With chalkboards and light boxes dotted around central London locations that had jumbled up song lyrics, passers by simply had to unscramble the lyrics and share on social to earn a free cocktail…GOT 99 PROBLEMS BUT A GIN AIN’T ONE.
Wing Yip – Chinese New Year
2018 is the year of the dog! A naturally important date in the year for the UK’s biggest oriental supermarket, Wing Yip, so in the run up to Chinese New Year we have been firing on all cylinders. Organising a media lunch, launching competitions with the likes of Stylist and Olive, hitting up media houses and radio stations to gift Wing Yip goodies, placing recipes and running a social influencer outreach programme, it’s been a busy one! To drum up excitement across all channels, Wing Yip social has also been busy naming the Wing Yip dog (recently christened ‘Dumpling’) and also running a spot the dog competition. You’d have to be barking not to love this. (sorry, couldn’t help myself).
Ei Group – National Pub Fortnight
The words ‘free beer’ are among the most powerful in the English language. To maximise the opportunity from Ei Group’s exclusive National Pub Fortnight campaign and research of UK consumers we created three separate releases – all highlighting different news hooks for a range of media verticals. As part of the consumer story, a free pint was also on offer to the first 15,000 customers that signed up via the National Pub Fortnight app. Free beer? What is there not to love?! Well, titles such as Time Out, The Sun, Daily Star, MSN and The Slice by Metro certainly did!
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