It’s fair to say that as far as foodies go, I’m a pretty big one. One of my favourite (and biggest) trends taking over at the moment is Asian food; from classic Chinese restaurants in China Town, to Korean street food stands such as GOT? SEOUL.
It is a trend that has exploded not only across London, but all over the UK, writes Chloe Walden.
As social media platforms such as Instagram and Twitter continue to rise in popularity, we are becoming a nation of ‘sharers’ and ‘experience hunters’, especially when it comes to what we eat, with #food shared over 168,375,343 times on Instagram. We are constantly on the lookout for the next big thing and sharing it with friends, family and even strangers across the globe.
It isn’t enough for food to taste good, but we want it to be fast and look good too for that picture-perfect moment.
This is where our new-found love of Asian cuisine fits perfectly. Quick-paced cooking married with bold, vibrant colours and interesting, unique flavour combinations – Asian cooking presents a whole world of different dishes designed to excite the taste buds and look beautiful.
What’s even better, is you can see this trend developing at every level and price point in the UK’s dining out scene – from the two-Michelin star sushi served at The Araki, to light and fluffy Taiwanese street food bao buns served at Bao, to Korean burritos at street food stall Kimchinary at Hawker House.
As we’ve seen in our client Wing Yip’s Oriental Food Report, it’s clear that more people are not only enjoying Oriental food when eating out but also in their own homes. It’s not just the speed so often associated with Oriental cuisine that draws us in, but the report shows that 90% of consumers enjoy Asian food for the flavours.
In my opinion, once a trend makes its way into homes, it is usually here to stay – and when it comes to this particular one, that is a very good thing indeed.
Follow me on Twitter @chloenat_01