The hospitality industry is having to adapt to changes in technology faster than ever before, with customers demanding more at their fingertips, whilst being less brand-loyal, says guest blogger Melanie Frazer-Reid, Marketing Manager, Startle.
What’s more, when visiting a pub, bar, restaurant or hotel, consumers are so often disengaged with their surroundings and preoccupied with smartphones that they are oblivious to what’s going on around them, making it difficult for brands to get them fully engaged.
To overcome this, hospitality brands should focus on providing an immersive experience that entices and engages customers – creating the foundations of a connection. Seeing technology as a helpful and useful tool rather than the problem presents operators with many opportunities.
Professional background music systems leverage technology to provide hospitality operators with more choice, flexibility, and control over music. While many businesses turn to consumer music solutions like Spotify – which aren’t licenced for commercial use – an equal product experience is now available through advanced B2B music services.
Employing a professional background music service like Startle allows brands to control the music offering completely from a smartphone, manage multiple locations at once, instantly change a music schedule at the click of a button, and receive automatic system updates via the cloud. Music is undeniably an influential factor in a customer’s perception of a hospitality venue, and through technology building a soundtrack that works perfectly in harmony with a venue is possible.
Of course, the music content itself is key to creating the desired atmosphere. Whether managed or not, every brand has its own sound, and this will impact customers’ opinion of a venue. Creating a good reaction comes from a combination of factors, including what the customer sees and hears, and should be carefully curated to demonstrate their brand values and create a seamless consumer experience.
Integrating all elements of a digital strategy is key to delivering a high-level, personalised experience. The same can be said for in-venue technology, such as background music, digital signage, and mobile interaction.
Getting background music and digital signage to work in harmony allows for real-time reactions. The integration also ensures brand messages are consistent, improving communication efforts.
Many music and technology providers, like Startle, enable operators to manage digital signage and music from one central point, putting the control in one easy-to-manage location and saving time and money.
By optimising technology for better entertainment and communication, hospitality brands can create immersive experiences that will help build a connection with their customers.
Startle is dedicated to helping retail and hospitality brands achieve this, with an award-winning, innovative product range including background music, digital signage, quiz systems and more.
Whether it’s professionally-profiled music for your restaurant, or an interactive jukebox system to get customers in your pub engaging, Startle can help to build a music and technology solution that perfectly reflects your brand and requirements.
Visit www.startleint.com to find out more!