Launch a new vegan range of ready to eat meals, driving awareness, excitement and consumer trial through media relations and sampling.
We developed a bespoke three-month kick off media relations campaign focusing on national, consumer, retail trade and food influencers. We got product in the hands of the most influential journalists and organised consumer sampling activations in London, Brighton and Hove.
23 coverage articles
Secured broadcast interviews for the founders on This Morning
ROI of 141:1