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HAPPY PEAR

HAPPY PEAR – RECIPES FOR HAPPINESS

The Challenge

Launch a new vegan range of ready to eat meals, driving awareness, excitement and consumer trial through media relations and sampling.

Our Approach

We developed a bespoke three-month kick off media relations campaign focusing on national, consumer, retail trade and food influencers. We got product in the hands of the most influential journalists and organised consumer sampling activations in London, Brighton and Hove.

HAPPY PEAR – RECIPES FOR HAPPINESS
Arrow
110,588,957
estimated total reach

23 coverage articles

Secured broadcast interviews for the founders on This Morning

ROI of 141:1

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