Launch Blossom Hill Gin Fizz to the consumer media, driving awareness and securing visually impactful product placement coverage across key lifestyle titles.
We created a targeted three month launch campaign that would be seen by millennial females across the UK during the all-important summer months. Our approach was simple, we focused in on the titles that we knew they were reading and then hit the phones to secure coverage, supporting our media sell-in with standout ‘refresh me’ mailers that were hand-delivered to our top tier journalists and influencers.
Press coverage in top tier target titles including The Sun, Fabulous Magazine, S-Sunday Express and Love Sunday
