Raise awareness of the new brand identity for Vimto – whilst ensuring to convey the unique and refreshingly different brand personality.
We developed all trade press materials to launch the new visual brand identity – bringing through the personality of the brand and the long term purpose in supporting growth and innovation within soft drinks. Mailers with scratch reveal stickers for the new branding were shared with key journalists – driving trial but also including a playful element that encouraged direct engagement with the mailer.
