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REVOLUCION DE CUBA

REVOLUCION DE CUBA: ‘DREAM JOB’

The Challenge

Re-enforce the message that Revolucion de Cuba is the home for all things rum and drive brand recall through a nationwide relevant campaign that engages with target audiences, as well as existing fans.

Our Approach

We supported a ‘dream job’ campaign, calling on the UK’s biggest rum fans to apply to be Revolucion de Cuba’s official rum taster. We amplified the posting by conducting a strategic media relations campaign, focusing on both national and regional consumer media. We oversaw and managed the judging process by creating and selecting a pool of three finalists, before working with the brand to choose the overall winner.

REVOLUCION DE CUBA: ‘DREAM JOB’
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107,125,405
estimated total reach

43 pieces of coverage overall

33 pieces of regional consumer coverage, including Manchester Evening News, The Yorkshire Post and various titles across the Reach Plc

8 pieces of national consumer coverage, including the Daily Star, Student Beans and Yahoo

2 pieces of trade coverage

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