Re-enforce the message that Revolucion de Cuba is the home for all things rum and drive brand recall through a nationwide relevant campaign that engages with target audiences, as well as existing fans.
We supported a ‘dream job’ campaign, calling on the UK’s biggest rum fans to apply to be Revolucion de Cuba’s official rum taster. We amplified the posting by conducting a strategic media relations campaign, focusing on both national and regional consumer media. We oversaw and managed the judging process by creating and selecting a pool of three finalists, before working with the brand to choose the overall winner.
43 pieces of coverage overall
33 pieces of regional consumer coverage, including Manchester Evening News, The Yorkshire Post and various titles across the Reach Plc
8 pieces of national consumer coverage, including the Daily Star, Student Beans and Yahoo
2 pieces of trade coverage
