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VAGABOND

VAGABOND WINE NYE HOME KITS

The Challenge

Increase awareness and excitement around the brand new Vagabond home-delivery wine packages and drive sales ahead of NYE for their special NYE pack.

Our Approach

We created a media announcement focusing on London and online titles, supported outreach to leading micro-influencers in the food and lifestyle sphere, who were gifted a Vagabond New Year’s Eve pack. This approach ensured that all coverage included visuals or live video, showcasing the product with a direct CTA to purchase.

VAGABOND WINE NYE HOME KITS
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Total IG coverage pieces:
54
(inc. 47 pieces of influencer coverage)
Reach of
1.34million
Vagabond Instagram audience increase of
200

New Year’s Eve Flights sold-out within days

 

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