Increase awareness and excitement around the brand new Vagabond home-delivery wine packages and drive sales ahead of NYE for their special NYE pack.
We created a media announcement focusing on London and online titles, supported outreach to leading micro-influencers in the food and lifestyle sphere, who were gifted a Vagabond New Year’s Eve pack. This approach ensured that all coverage included visuals or live video, showcasing the product with a direct CTA to purchase.
New Year’s Eve Flights sold-out within days