Close
VAGABOND

VAGABOND WINE NYE HOME KITS

The Challenge

Increase awareness and excitement around the brand new Vagabond home-delivery wine packages and drive sales ahead of NYE for their special NYE pack.

Our Approach

We created a media announcement focusing on London and online titles, supported outreach to leading micro-influencers in the food and lifestyle sphere, who were gifted a Vagabond New Year’s Eve pack. This approach ensured that all coverage included visuals or live video, showcasing the product with a direct CTA to purchase.

VAGABOND WINE NYE HOME KITS
Arrow
Total IG coverage pieces:
54
(inc. 47 pieces of influencer coverage)
Reach of
1.34million
Vagabond Instagram audience increase of
200

New Year’s Eve Flights sold-out within days

 

More like this

SANDWICH CHALLENGE WITH BALLYMALOE FOODS
BALLYMALOE FOODS

SANDWICH CHALLENGE WITH BALLYMALOE FOODS

Read More
TACKLING THE ALLERGENS CHALLENGE
Fourth

TACKLING THE ALLERGENS CHALLENGE

Read More

Got a project?

let's chat