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All News Is Local…

All News Is Local…

Local PR is shaking off its dusty image to become a hugely important part of the comms mix, argues Ed Whitehead, head of FSC’s Birmingham office It’s almost a year since I last set foot in our…
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Events are back – here are our top five tips for a successful launch

Events are back – here are our top five tips for a successful launch

With Covid-19 putting a firm stop on face-to-face events for what felt like a lifetime, it’s safe to say that when we recently sent an invitation to a ‘real life event’, I had a burst of…
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Work from home; but make it PR

Work from home; but make it PR

In these unprecedented times of ‘rona induced isolation, most of us have now had to make the transition from office life, to working from home. A transition that at the best of times isn’t easy; let…
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Why SEO is critical for your content strategy

Why SEO is critical for your content strategy

Search optimisation and keyword research should be at the heart of any strategic content roadmap, says guest blogger Adam Driver. Google doesn’t share its search volume information. As to be expected, it understands the power of data. However, with an…
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The brands born out of COVID

The brands born out of COVID

You wouldn’t think many sectors experienced a ‘good coronavirus’, but there have been some beneficiaries of this unprecedented crisis, writes Lucy Hatherell. Online food and delivery platforms experienced rapid growth, taking advantage of consumers going digital; witness…
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