Category : Comms

  • ‘Content marketing’ might not be a phrase to everyone’s liking but, in its simplest form, the strategy of creating high-quality digital content to attract, inform, and engage an audience (while also promoting your brand) is one that can reap rewards alongside traditional PR and marketing…

  • A concept that you can only imagine started life as a spark of imagination in a PR’s brain, ‘national days’ are now readily accepted alongside Mondays and Tuesdays. And everyone loves them, right? Writes Chloe Walden. From Eat What You Want Day, to Hug A…

  • We are living in an age where digital and social media dominates the world of communications. So, do events and face-to-face introductions still hold the same power in PR today as in years gone by, or does a simple press release do the job?  asks…

  • The new United Airlines crisis demonstrates the power of a digital world.  It graphically illustrates that when brands and customer service-driven organisations do something which is evidently wrong, there is no hiding place.  Millions of people get to see it and experience it, writes Mark…

  • We all know that cocktail culture is currently booming, with the UK becoming what one would call a nation of cocktail connoisseurs, writes Noora Rautiainen. But what are the key drivers when deciding where to go to for a night out on the town? Be…

  • When I decided three years of studying at university wasn’t for me, I began looking at opportunities through the Government Apprenticeship Schemes, writes Will Dann. Whilst I had heard of apprenticeships in areas like engineering and construction, it really surprised me to discover that it…

  • Guest author Paul Flatters, managing director of Trajectory Partnership examines the realities of the new polarised politics and the impact on brand values. At Trajectory, we have always produced an annual ‘trends for the year ahead’ client presentation but, in all honesty, we have done…

  • Farewell to 2016

    In many ways 2016 was a pretty unremarkable year. Said no-one ever! It’s hard to believe it’s this time of year already. Of course, now that Santa’s sleigh bell is threatening to ring, it is only natural that we at Fleet Street Communications take a…