Raise awareness of Freemans Event Partners, the catering provider behind some of the UK and Europe’s most famous and large-scale events held at some of the most recognised stadia in the world.
Due to the business being largely unknown to the hospitality and leisure trade press, we kickstarted a programme of awareness raising, encouraging individual journalists to engage with Freemans Event Partners by hosting them at an array of events. These included international rugby at Twickenham Stadium, the MLB London Series at the London Stadium and the British Grand Prix at Silverstone Circuit. This approach enabled us to introduce journalists to the senior leadership team and witness first-hand how the business operates and delivers at such high-profile events.
