Launch Lucky Voice’s new site within The Sidings development at Waterloo station, its first ever London site south of the river, creating excitement with consumers and supporting the drive towards footfall.
We created buzz and excitement well ahead of the doors opening by announcing the launch and date of opening as well as sending ‘Warm Up For Waterloo’ kits as an invitation media to visit and review the venue. The kits provided everything needed to prepare for a night of singing karaoke – including throat coat tea and manuka honey drops, along with vouchers and other goodies.
Creating a topical hook for further engagement – we leant into the 50th anniversary of ABBA’s historic win at the Eurovision Song Contest with the song ‘Waterloo with an ABBA tribute band to perform at a pop up in Waterloo station. We further drove engagement and encouraged footfall by sharing a special offer to consumers, providing guests with the backstage riders for top Lucky Voice artists – Beyonce, Justin Bieber and Lady Gaga – as part of their booking.
A total campaign reach of 23.8 million
