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PERONI

PERONI, THE POWER OF LITTLE THINGS

The Challenge

Support the launch of the ‘Power of Little Things’ marketing campaign to the on- and off-trade, marketing trade, and select consumer influencers, securing coverage across trade media and social media.

Our Approach

We developed a bespoke media narratives to launch the campaign, two separate mailer approaches, hosted interviews with key media, and managed the comms strategy across trade, national and marketing press.

PERONI, THE POWER OF  LITTLE THINGS
Arrow
pieces
40
of coverage
Reach of
20m+
47
product in hand moments

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