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TIM HORTONS

TIM HORTONS’ GROWTH & NEW SITE LAUNCH

The Challenge

Build excitement and awareness around the opening of Tim Hortons Milton Keynes, it’s most southernly site to date, with the aim of driving footfall with the new audience and build the profile of the brand.

Our Approach

We developed a targeted comms plans underpinned by strong media relations across national local and trade media. In addition, we also activated and hosted a launch event with key regional influencers in order to further boost local awareness via social media.

TIM HORTONS’ GROWTH & NEW SITE LAUNCH
Arrow
4
interviews with trade and local media
7
press releases and media alerts
64
pieces of coverage including BBC & The Telegraph
21
event attendees
Combined total MUU of
621
million

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