Launch and earn recognition for Johnnie Walker Blenders’ Batch to the UK market whilst strategically positioning the new expressions as specialist innovation whiskies, ‘By Bartenders, for Bartenders’.
We executed a launch event at trend leading London account, Super Lyan for bartenders and influencers. Accompanying this we coordinated brand ambassador liquid tastings and cocktail showcase events and delivered a focused media sell-in to generate noise in the right circles to create a send of FOMO amongst bartenders who were yet to taste and experiment with the new whiskies.
Double gold award win in CLASS Bartender Brand Awards
