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JOHNNIE WALKER

BLENDING BARTENDER ADVOCACY WITH JOHNNIE WALKER

The Challenge

Launch and earn recognition for Johnnie Walker Blenders’ Batch to the UK market whilst strategically positioning the new expressions as specialist innovation whiskies, ‘By Bartenders, for Bartenders’.

Our Approach

We executed a launch event at trend leading London account, Super Lyan for bartenders and influencers. Accompanying this we coordinated brand ambassador liquid tastings and cocktail showcase events and delivered a focused media sell-in to generate noise in the right circles to create a send of FOMO amongst bartenders who were yet to taste and experiment with the new whiskies.

BLENDING BARTENDER ADVOCACY WITH JOHNNIE WALKER
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ROI of
18:1

Double gold award win in CLASS Bartender Brand Awards

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