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Lamb Weston

SWEETEN THE BOTTOM LINE WITH LAMB WESTON

The Challenge

Maintain Lamb Weston’s position as a category leader, driving awareness of its new sweet potato products, and with a higher price point than its competitors, execute a series of activations that differentiate these concepts, focussing on driving value, not volume.

Our Approach

We developed three specific initiatives that encouraged trial, highlight key occasions and serving suggestions whilst increasing brand awareness and driving home the consistent quality messaging. This included an event partnership with National Pub & Bar Awards, an operator case study and a round table event with the Craft Guild of Chefs.

SWEETEN THE BOTTOM LINE WITH LAMB WESTON
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Created mass sampling and brand association opportunities
Converted a pub chain to use Lamb Weston frozen products
Several branded media placements across key media outlets

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