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ALL STAR LANES

BOWLED OVER BY ALL STAR LANES SOCIAL

The Challenge

Manage the social media pages across all channels for London-based bowling, karaoke and dining experience venue All Star Lanes, and increase overall followers and engagement.

Our Approach

After completing a thorough evaluation of each page’s performance before activity started, we were able to mould content around what we knew engaged with the All Star Lanes audience. We upped the number of posts being shared and played with tongue-in-cheek copy, whilst staying true to each channel’s key audiences, which resulted in very strong results across the board.

BOWLED OVER BY ALL STAR LANES SOCIAL
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Total audience growth of
12,432
(Aug 2020 vs. Dec 2020)
Total engagement increase of
2,940
(Aug 2020 vs. Dec 2020)
Total IG story coverage pieces:
104
Total IG story reach:
3,994,485

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