Drive trade listings through building bartender awareness and to launch bartender focused whiskey to consumers.
We organised bartender lock-in events, journalist one-on-one tasting sessions, secured profile opportunities for the Brand Ambassador and the inclusion of Roe&Co on bartender tasting panels – as well as delivering a consumer press office function that included media house takeovers to introduce a summer serve, highlight the heritage and brand story, and showcase the versatility of the spirit.
