Close
ROE&CO

DRIVING LISTINGS WITH ROE&CO

The Challenge

Drive trade listings through building bartender awareness and to launch bartender focused whiskey to consumers.

Our Approach

We organised bartender lock-in events, journalist one-on-one tasting sessions, secured profile opportunities for the Brand Ambassador and the inclusion of Roe&Co on bartender tasting panels – as well as delivering a consumer press office function that included media house takeovers to introduce a summer serve, highlight the heritage and brand story, and showcase the versatility of the spirit.

DRIVING LISTINGS WITH ROE&CO
Arrow
20
pieces of consumer, trade, online, print coverage in target media Reach of 677,477
5
lock-in events / journalist tastings / media house takeovers

More like this

SANDWICH CHALLENGE WITH BALLYMALOE FOODS
BALLYMALOE FOODS

SANDWICH CHALLENGE WITH BALLYMALOE FOODS

Read More
LAUNCH BLOSSOM HILL GIN FIZZ
BLOSSOM HILL

LAUNCH BLOSSOM HILL GIN FIZZ

Read More

Got a project?

let's chat