Raise awareness of The National Burger Awards and position as a desirable, reputable and industry-leading accolade for operators, whilst simultaneously generating excitement within the consumer landscape taking a trade focused awards to a nationally recognised event.
Using a strategic and regionally tailored approach, we amplified the profile of those shortlisted ahead of the awards, personalising our outreach to highlight the talented chefs from across the nation’s restaurant, food-to-go, and pub and bar sectors. By engaging with a large pool of press, we further embedded the presence of the awards with a collection of both new and relevant audiences, including recognition from Channel 4, promoting the awards into the consumer space.
Secured broadcast coverage with Channel 4 filming the event
42 pieces of coverage secured including two radio interviews with BBC Hereford & Worcester and BBC Radio Cornwall – including prep and media training those being interviewed
