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THE NATIONAL BURGER AWARDS

THE NATIONAL BURGER AWARDS

The Challenge

Raise awareness of The National Burger Awards and position as a desirable, reputable and industry-leading accolade for operators, whilst simultaneously generating excitement within the consumer landscape taking a trade focused awards to a nationally recognised event.

Our Approach

Using a strategic and regionally tailored approach, we amplified the profile of those shortlisted ahead of the awards, personalising our outreach to highlight the talented chefs from across the nation’s restaurant, food-to-go, and pub and bar sectors. By engaging with a large pool of press, we further embedded the presence of the awards with a collection of both new and relevant audiences, including recognition from Channel 4, promoting the awards into the consumer space.

THE NATIONAL BURGER AWARDS
Arrow
5,907,581
estimated total reach

Secured broadcast coverage with Channel 4 filming the event

42 pieces of coverage secured including two radio interviews with BBC Hereford & Worcester and BBC Radio Cornwall – including prep and media training those being interviewed

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