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Fourth

TACKLING WHAT’S ON THE PLATE

The Challenge

Help Fourth take ownership of the food waste challenge and support the industry in helping tackle it.

Our Approach

We developed a programme to consolidate existing research and consult on new insight to leverage Fourth into vital conversations, forums and land press coverage. We also launched an industry report through an exclusive event targeted at a c-suite audience, followed up by extensive media outreach. The main driver all the time, being to establish relationships with key industry stakeholders, WRAP, the Sustainable Restaurant Association, and Footprint.

TACKLING WHAT’S ON THE PLATE
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1
food waste report
30
c-suite attendees to launch event
1
thought leadership article
11
pieces of coverage to date

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