Help Fourth take ownership of the food waste challenge and support the industry in helping tackle it.
We developed a programme to consolidate existing research and consult on new insight to leverage Fourth into vital conversations, forums and land press coverage. We also launched an industry report through an exclusive event targeted at a c-suite audience, followed up by extensive media outreach. The main driver all the time, being to establish relationships with key industry stakeholders, WRAP, the Sustainable Restaurant Association, and Footprint.