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DIAGEO

SERVING UP SUPPORT WITH DIAGEO

The Challenge

Create a campaign to share and showcase practical and inspirational advice from Diageo to operators ahead of the hospitality reopening after a Covid lockdown.

Our Approach

We created the ‘Serving Up Support’ campaign and strapline. Through a strategic media plan of print and digital advertising placements, original video content and leveraging trade body platforms we directed traffic to MyDiageo.com – the hub for information.

SERVING UP SUPPORT WITH DIAGEO
Arrow
49
placements
5,576
unique clickthroughs
40%
of surveyed customers post-campaign saw the press unprompted and reached out

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