To generate awareness and excitement around Imbibe Live 2022, driving footfall amongst industry leaders, influencers and decision makers from across the on and off-trade.
Our approach blended engaging content with a media outreach programme and social media strategy. We curated and managed the Imbibe Live theatre programme, bringing together a host of experts for a series of tastings, masterclasses and panel discussions, with a focus on education, inspiration and innovation. By engaging with media and influencers from across the industry, we further amplified the reputation of the show and ensured that leading trade titles were writing about the event and attending on the day. Our social media strategy supported our objective to drive footfall, creating buzz, engaging with potential visitors and highlighting everything that the show had to offer.
20 pieces of coverage
Social media following increase of 1,153
Increase in social media engagement per impressions of 14.6%
30 masterclasses, panel sessions and tastings delivered across 3 theatres involving more than 70 industry-leading speakers
20+ media attendees