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Parkdean Resorts

PROTECTING & PROMOTING REPUTATION

The Challenge

Operate as the press office for the UK’s largest holiday park operator, Parkdean Resorts, amplifying positive stories in the communities in which they operate and handling issues and crises, including working with the business through COVID-19 and the challenges brought by the virus.

Our Approach

Match up parks with local media, to provide targeted news stories specific to the park or parks covered by hundreds of different media outlets, ensuring widespread local media coverage across four different local campaigns.

PROTECTING & PROMOTING REPUTATION
Arrow
pieces
190
of coverage
Reach of
30m+
100+
reactive media responses issued

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