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TACKLING THE ALLERGENS CHALLENGE

The Challenge

Help Fourth take ownership of the allergens challenge and bring the industry together to tackle operational issues surrounding it.

Our Approach

We kicked off the two-year long project by conducting some consumer and business leader research into allergens whilst also organising and hosting a media roundtable lunch event, bringing together key figures from across the sector. We wrote up the findings into an in-depth, 26-page allergens report which we launched via a webinar that we hosted and managed.

TACKLING THE ALLERGENS CHALLENGE
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11
key industry attendees at roundtable event at The Savoy

1 The Allergens Challenge report

1 webinar, with 500 registrants (200 attendees)

1 thought leadership article, with coverage achieved in BigHospitality

1 press release, with 7 pieces of leading trade coverage

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