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BROTHERS

BROTHERS GROWS RANGE WITH NEW FLAVOURS

The Challenge

Support the launch of new product variants from Brothers Cider, including Pink Grapefruit and Honeycomb, as well as the return of Cloudy Lemon.

Our Approach

We developed a media and influencer relations strategy to drive awareness of the new products amongst both a trade and consumer audience. We created tailored messaging to share the story with trade and consumer media and drove engagement and buzz online, by rolling out influencer seeding kits.

 

BROTHERS GROWS RANGE WITH NEW FLAVOURS
Arrow
pieces
39
of editorial coverage
pieces
37
of influencer coverage
Total reach of
78m+

Press coverage in the Daily Mirror and top tier trade titles such as The Grocer and The Morning Advertiser

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