Support the launch of new product variants from Brothers Cider, including Pink Grapefruit and Honeycomb, as well as the return of Cloudy Lemon.
We developed a media and influencer relations strategy to drive awareness of the new products amongst both a trade and consumer audience. We created tailored messaging to share the story with trade and consumer media and drove engagement and buzz online, by rolling out influencer seeding kits.
Press coverage in the Daily Mirror and top tier trade titles such as The Grocer and The Morning Advertiser
