Announce the launch of new limited-edition flavour, Cîroc Limonata (37.5% ABV) to key trade audiences ahead of the summer.
We developed a trade media programme to announce the new product to the pub, bar and restaurant communities, including a press release to drive awareness of CÎroc Limonata, demonstrating the increasing success of the flavoured vodka category within the sector. In addition, Fleet Street coordinated retailer giveaways to encourage product in hand and a series of awareness driving adverts, advertorials and bespoke newsletters across key trade media titles, further amplifying the launch.
