Deliver a new, highly engaging creative campaign for leading industry charity the Licensed Trade Charity, to raise awareness of its services, particularly with front line stuff in the pub sector, to fundamentally increase the number of people seeking support who need it.
Fleet Street created new campaign ‘Because Everyone Needs A Little TLC, launched in 2023, which focused on breaking down stigma of seeking support. We developed creatives, branded marketing material, photography and delivered 3 brand videos of industry leaders from pub groups and trade bodies, speaking on issues they have faced and sharing beneficiary stories to demonstrate the vast array of support the LTC can offer. Underpinning the campaign was a hardworking press office, paid media across all key trade titles and content production for the LTC’s owned channels.
