Support the acceleration of growth of Ballymaloe Foods in the UK through influencer engagement. With a focus on the Original Relish product, Ballymaloe Foods wanted to drive brand awareness, consideration and trial amongst its target audience, position the relish as a ‘must have’ sandwich condiment and support the drive towards listings in UK retail.
In celebration of British Sandwich Week, we challenged foodie influencers to compete in Rachel Allen’s Ultimate Sandwich Challenge. Sending each influencer a hamper of sandwich ingredients, branded products and the relish itself, we challenged them to produce and share their very own sandwich recipe – with a £250 Tesco voucher up for grabs for the most creative entry.
Reach of over 1.1M
18 organic posts and 31 organic stories
Following the campaign, Ballymaloe Foods saw an increase in sales of its Original Relish and secured increased distribution with a key retailer
