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BALLYMALOE FOODS

SANDWICH CHALLENGE WITH BALLYMALOE FOODS

The Challenge

Support the acceleration of growth of Ballymaloe Foods in the UK through influencer engagement. With a focus on the Original Relish product, Ballymaloe Foods wanted to drive brand awareness, consideration and trial amongst its target audience, position the relish as a ‘must have’ sandwich condiment and support the drive towards listings in UK retail.

Our Approach

In celebration of British Sandwich Week, we challenged foodie influencers to compete in Rachel Allen’s Ultimate Sandwich Challenge. Sending each influencer a hamper of sandwich ingredients, branded products and the relish itself, we challenged them to produce and share their very own sandwich recipe – with a £250 Tesco voucher up for grabs for the most creative entry.

SANDWICH CHALLENGE WITH BALLYMALOE FOODS
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20
targeted mailers to key foodie influencers with 100% organic coverage rate

Reach of over 1.1M

18 organic posts and 31 organic stories

Following the campaign, Ballymaloe Foods saw an increase in sales of its Original Relish and secured increased distribution with a key retailer

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