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BORD BIA

BORD BIA, BEST DRESSED OYSTER COMPETITION

The Challenge

Raise awareness of Irish oysters amongst leading chefs and high-end restaurants in the UK.

Our Approach

We devised a ‘Best Dressed Oyster’ competition asking chefs from across the UK to compete for a trip to Ireland. The competition was proactively marketed across trade channels, and via direct follow up. The live final was hosted at Henry Harris’ Hero of Maida pub in Clerkenwell, and attended by a room of industry heavyweights, including chefs, food critics, restaurateurs and suppliers.

BORD BIA, BEST DRESSED OYSTER COMPETITION
Arrow
30
competition entries, including two Michelin starred restaurants
30+
attendees to the live final, including master-chef judges, high-end chefs and food critics

Live tasting of Irish Oysters on BBC Radio London, following event

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