Maintain Lamb Weston’s position as a category leader, driving awareness of its new sweet potato products, and with a higher price point than its competitors, execute a series of activations that differentiate these concepts, focussing on driving value, not volume.
We developed three specific initiatives that encouraged trial, highlight key occasions and serving suggestions whilst increasing brand awareness and driving home the consistent quality messaging. This included an event partnership with National Pub & Bar Awards, an operator case study and a round table event with the Craft Guild of Chefs.
